HOW PR SUPPORTS
VISA APPLICANTS
001 MESSAGING DEVELOPMENT
A core part of the strategy process is messaging development, which determines how we position the applicant’s extraordinary abilities to ensure maximum publicity. During this phase of the engagement we will also develop a PR plan that details the strategies, tactics, and timelines for our PR campaigns.
Throughout the engagement, we stay in close touch with the applicant and their immigration attorney to ensure that our messaging and PR strategy align with the applicant’s timeline and the messages contained in their application.
002 VISA PR CAMPAIGN
HAUS designs publicity campaigns that demonstrate an applicant's extraordinary abilities. This includes:
Media relations: We ideate and run strategic media relations campaigns that attract high-profile articles about the applicant and their startup.
Op-Eds: We ghostwrite articles on behalf of the applicant and pitch them to trade and mainstream media outlets.
Award / speaker applications: We draft and submit award submissions and speaker applications that are relevant to the applicant’s field.
003 POST-CAMPAIGN
At the conclusion of our engagement, HAUS produces a detailed report that includes a qualitative and quantitative analysis of earned publicity. This is provided to the applicant and their immigration attorney for inclusion in the application.
If the applicant's startup wishes to continue beyond the initial engagement period, we will work with them to craft a public relations strategy that allows us to build on the foundation established during the visa application PR campaign.
